December 31, 2004

Advantage Plus Group Announces Corporate Structure and Marketing Changes

Charlotte, North Carolina, Advantage Plus Group founder Michael (Mike) Kicidis named Mickey Ford President of the company as a part of a new corporate strategy and plan. Kicidis continues as CEO of the company.

"As we continue to grow," said Kicidis, we need to create a corporate structure that will allow for that growth. Advantage Plus is not just Mike Kicidis anymore and Mickey Ford has demonstrated the willingness and the energy to help us take the company to the next level".

Kicidis, who formed Advantage Plus in April 1993 has grown the firm from a one person consultantcy with a few clients to a firm with over $700,000 in sales (projected) and a client list that reads like a Who's Who of Carolina Corporations. Recent customers include: Piedmont Natural Gas, GMAC Financial, Wachovia, Milliken, Michelin, BF Goodrich and many others.

Kicidis's background includes over 25 years in sales and management with the Xerox corporation, Xerox Learning Systems and Learning International (currently Achieve Global).

Mickey Ford, also has extensive sales and marketing experience with over 22 years at companies like Associated Response and Frigidaire. As VP of Sales and Marketing at Associated Response Mickey handled much of that company's interaction with AOL, Associated Response's largest account.