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What participants are saying about Decision Base:
“I found the training to be profoundly valuable. On my flight home, I sat next to a CFO of a major company in our industry and was able to talk extensively about cash flow and alternative investment strategies for 1.5 hours. I couldn’t have bought that interview! Decision Base really helped me maximize the valuable time I was lucky enough to spend with this person. I think EVERY Oracle, USA sales and marketing person should be required to take the training. It is exceptional!”
Thomas N. Holder,
Account Manager
Oracle Corporation
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Program Benefits
Celemi’s Decision Base is a fascinating, hands-on simulation that teaches your sales team how their customers think. During a two-day game, participants “run” their own company. They learn how and why clients make the decisions that maximize return on investment. When your sales team understands how customers make business decisions, they will demonstrate increased confidence and professionalism in calling higher in accounts. As a result, your sales team will sell at more profitable margins.
Program Description
During the Decision Base simulation, participants manage the strategic, operational, and financial variable of a company over a ten-year period. Competing with other simulation teams, participants plan and implement production, sales, marketing, and financial strategies as well as prepare annual profit and loss statements and balance sheets. Participants learn how to uncover clients’ needs, develop sales strategies that position products and services based on ROI, and understand all relevant issues influencing purchase decisions. Your sales team will also gain critical insight into the communication and teamwork required to make sound business decisions.
At the conclusion of the simulation, success is determined by each team’s competitive decisions and the impact of those decisions on the marketplace. The team with the most retained earnings wins –just as in real life.
Audience
Target Audience: Virtually all experienced sales and marketing team members, from top management to front-line sales associates.
Implementation/Customization
Decision Base is a two-day simulation typically comprised of 12-20 participants divided into 4-6 teams. Implementation components include tabletop board simulators, Business Decision books, video, and lecture.
Exercises and debriefing can be customized to relate materials to your company and customers.
Users Include: Amdahl, Data General, DEC, IBM, MGIC Insurance, Oracle Corporation, Rolls Royce, SAS, Volvo, First Union National Bank
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