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“APG Sees Clients Working
on Business Growth Rather than Cost Cutting”
New Activity Signals Business Climate Change
More businesses are turning their focus to growth, after difficult years of focus on cost reductions. “In many companies,
cost cutting initiatives have contributed all they can to
the bottom line,” said Mickey Ford, Vice President of APG. “In
order to achieve significant growth, sales teams and sales
management must restructure their traditional efforts to focus
more on how customers make business decisions.” These include supplier choices, solutions for product need and meeting service needs.
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APG Changes Structure
Charlotte, North Carolina, Advantage Plus Group founder
Michael (Mike) Kicidis named Mickey Ford Vice President
of the company as a part of a new corporate strategy and plan.
Kicidis continues
as President of the company.
“As we continue to grow,” said Kicidis, "we need
to create a corporate structure that allows for that growth.
Mickey
Ford has demonstrated the willingness and the energy to help
us take our company to that next level.”
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The "Five Levels" of Sales
Management
We are often asked to speak about the five levels of every
effective sales person. It is a key part of our
larger methodology for sales success.
By focusing our sales team on selling to the right customer,
we increase revenue and customer satisfaction.
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