Tango
Business from knowledge
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The art of doing business from knowledge means creating continuity between the customer’s needs and the competence of personnel. In our view, this involves getting three major factors to work well in unison: Competence Knowledge transformed into action Personal Chemistry When cooperation works well – both within the organization and with customers Continuity Finding a way of converting an intangible asset like knowledge into concrete profits – and committing oneself to this path Tango simulates a knowledge company that competes in two markets: the customer market and the market for key personnel. |
There are those who work directly with the customer to solve their problems. For these employees, expertise and the potential to carry out increasingly more challenging is the strongest driving force. There are those who work within the organization with the goals of ensuring that it survives in the long run. For them, the driving force is to make sure the entire organization is effective and grows in value. And naturally, there are the customers who are purchasing the competence of the personnel. For them, it’s the result that counts. But the result also depends on a successful personal chemistry between the company and the customer. It’s not always certain that we understand what motivates various individuals, their struggles and decisions. Tango has been developed expecially for knowldege companies -- companies in which the combination of the right competence in the right place with the right personal chemistry is the decisive factor for success. Making straightforward decisions in a complex environment To formulate and implement strategies which can be utilized by both the employees and the company’s customers To find the balance between increasing the company’s effectiveness and profitability for the short run and enhancing its strengths over the long run How the company’s profitability (both short-term and long-term) relates to investments in personnel, competence and confidence-building measures with customers The values of “indirect” marketing, such as customer care, attitude, and service, to influence the company’s reputation. The customer makes his decision to purchase based in large part on the company’s reputation How to measure success when the product being sold (the professional competence) is invisible Tango is designed for employees on all levels within organizations that do business based on the competence of their personnel.
Number of participants: 12 to 24
Time Required: 1.5 to 2 day |
5970 Fairview Rd. Suite 216 § Charlotte, NC 28210 § phone (704) 552-2821 § fax (704) 552-2823
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