Curriculum
 


These are the elements that we believe make training effective:

  • The behavior the workshop recommends must be behavior that has leverage in supporting the organization’s business objectives. This focus should be sharp and lean. Training can not afford superfluous content it must be focused on critical content.
  • The workshop must provide every participant with practice in the behaviors it recommends. Presentation of concepts and behaviors, no matter how slick the media, does not lead to behavior change – only hands-on practice can do this.
  • The workshop should be compelling. Participants must be convinced that the effort to adopt behavior changes will be worthwhile.

APG workshops will employ a wide range of training methods ensuring a lively, interesting experience and appealing to all learning styles.

  • Discovery exercises – Participants will have the opportunity to draw on their experiences to discover how the concepts presented can be found in earlier situations they have seen.
  • Written instruction and exercises – The written word will be supported by graphics, for precision and clarity.
  • Behavior rehearsals and role-plays – Many of the skills and concepts included relate to conversation management. Only by interacting with another person can these behaviors be realistically practiced.
  • Connections and Application activities – Actually building strategies for real customer situations helps ensure transfer of what is learned in the classroom back to the job.

About APG

Services

APG Team

Industry Experience

Representative Clients

Our Process

Observations About Sales

Sales Proficiency

Sales Management

Sales System

Sales Optimization Survey

Research About Customers

Customer Service System

Training Philosophy

Sales Effectiveness

Customer Service

Business Literacy

Teamwork

Partners & Links

Speaking

Topic Overviews

Contact Us