Curriculum
 


Apples & Oranges

The focus of Apples & Oranges is to strengthen the business sense of employees at all levels.
This 4 - 8 hour engaging “how business operates” simulation will give participants a hands-on understanding of the pressures and consequences management must deal with in high-level decision making. Participants leave with a higher level of commitment for the continuous success of their organization.

Decision Base

During the Decision Base simulation, participants manage the strategic, operational, and financial variable of a company over a ten-year period. Competing with other simulation teams, participants plan and implement production, sales, marketing, and financial strategies as well as prepare annual profit and loss statements and balance sheets. Participants learn how to uncover clients' needs, develop sales strategies that position products and services based on ROI, and understand all relevant issues influencing purchase decisions. Your sales team will also gain critical insight into the communication and teamwork required to make sound business decisions.

Tango

Tango has been developed especially for knowledge companies -- companies in which the combination of the right competence in the right place with the right personal chemistry is the decisive factor for success. Tango is designed for employees on all levels within organizations that do business based on the competence of their personnel. This program instructs individuals on how to make straightforward decisions in a complex environment.

Cultivating a Market Niche

During Livon, participants form teams and take part in a struggle for market share among local operations of four highly competitive companies. Their key objective: to attract and retain customers in a competitive atmosphere where product positioning, communication, price, prestige and reputation all come into play. Throughout the simulation, participants account for strategic input from headquarters operations, they draw their own conclusions about how to position themselves in the market, how to attract new clients and satisfy the needs of current customers. They note “annual” gains and losses in profit and market share, as well as their image in the marketplace. Successful teams will have a clearly defined market segment, and make the most effective use of marketing tactics often requiring subtle shifts in strategy along the way.

About APG

Services

APG Team

Industry Experience

Representative Clients

Our Process

Observations About Sales

Sales Proficiency

Sales Management

Sales System

Sales Optimization Survey

Research About Customers

Customer Service System

Training Philosophy

Sales Effectiveness

Customer Service

Business Literacy

Teamwork

Partners & Links

Speaking

Topic Overviews

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